This is for you if:
This is NOT for you if:
We only run up to 5 audits per week so our CEO can lead them personally. Apply below and we’ll confirm if you're a good fit within 1 business day.
On the call, we will do 3 things:
1. Diagnose your REAL profit constraint.
If we doubled your qualified leads in 90 days, what breaks first?
2. Pick the ONE high-leverage path to 2X your profit
3. Show you the realistic math
Most owners try to fix everything with “more leads.” Half the time, that just makes the bottleneck worse.
Here's what we do instead:
You’ve spent years building the machine. Our job is to find the one lever that moves profit the most with the least chaos.
1. Profit is unnatural, you must force it to exist.
2. If the right path forward was obvious, you would be doing it already.
3. If your business can’t survive without you, you have a job, not a business.
4. You are not your avatar.
5. Busy does not mean profitable.
6. Discounts without math destroy profit.
7. All customers are not created equal.
8. Customers pay for value, not effort.
9. Healthy profit comes from leverage, not brute force.
10. Bigger numbers won't fix broken models.
I’ve been operating and fixing service businesses for 13+ years. Now I help owners turn "busy" businesses into profitable ones.

I’m Keenan, CEO of 2X Profit. For the last 13+ years I’ve been in the trenches running and scaling local service businesses. Setting prices, fixing broken models, and turning messy operations into businesses that actually throw off cash.
I’m not an “ads guy” or a generic consultant. I’m an operator who lives in the P&L. When you book a 2X Profit Audit, you’re not getting theory, you’re getting a working session with someone who’s already grown revenue and expanded margins at the same time.
A few recent 2X Profit wins
I use the same lens on every 2X Profit Audit: clear numbers, simple levers, no fluff. If I can’t show you a believable path to at least 2x your profit, I’ll tell you straight. My job isn’t to pump you up, it’s to make your profit math work in real life.
1. Apply for a 2X Profit Audit
2. Attend your 2X Profit Audit
3. Decide if you want help implementing
We only run up to 5 audits per week so our CEO can lead them personally. Apply below and we’ll let you know within 1 business day if this makes sense for your business.