2X Profit Audit for Local Service Businesses

A 45‑minute working session where we map a clear, realistic path to 2x your profit (or more) in the next 12 months by either fixing your pricing & model or engineering a high‑ROI revenue event.

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Watch a 7-minute breakdown of what happens during a 2X Profit Audit.

Who is this for (and not for)

This is for you if:

This is NOT for you if:

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We only run up to 5 audits per week so our CEO can lead them personally. Apply below and we’ll confirm if you're a good fit within 1 business day.

What happens on the 2X Profit Audit?

On the call, we will do 3 things:

1. Diagnose your REAL profit constraint.
If we doubled your qualified leads in 90 days, what breaks first?

2. Pick the ONE high-leverage path to 2X your profit

3. Show you the realistic math

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The real reason most growth kills profit

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Why this works

Most owners try to fix everything with “more leads.” Half the time, that just makes the bottleneck worse.

Here's what we do instead:

You’ve spent years building the machine. Our job is to find the one lever that moves profit the most with the least chaos.

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The 10 Laws of Profit we run every business through

1. Profit is unnatural, you must force it to exist.

2. If the right path forward was obvious, you would be doing it already.

3. If your business can’t survive without you, you have a job, not a business.

4. You are not your avatar.

5. Busy does not mean profitable.

6. Discounts without math destroy profit.

7. All customers are not created equal.

8. Customers pay for value, not effort.

9. Healthy profit comes from leverage, not brute force.

10. Bigger numbers won't fix broken models.

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Who's behind 2X Profit

I’ve been operating and fixing service businesses for 13+ years. Now I help owners turn "busy" businesses into profitable ones.

I’m Keenan, CEO of 2X Profit. For the last 13+ years I’ve been in the trenches running and scaling local service businesses. Setting prices, fixing broken models, and turning messy operations into businesses that actually throw off cash.

I’m not an “ads guy” or a generic consultant. I’m an operator who lives in the P&L. When you book a 2X Profit Audit, you’re not getting theory, you’re getting a working session with someone who’s already grown revenue and expanded margins at the same time.

A few recent 2X Profit wins

  • In one 2X Profit Audit, we identified a single low‑hanging lever that can conservatively add $250,000 in profit with about 8 hours of focused work from the owner. One change. Quarter‑million dollar upside.
  • Another audit uncovered at least $500,000 in additional profit per year by raising prices on their core offering by 25%, removing a bottleneck they’d accidentally created, adjusting their billing cycle, and showing them they did not need to invest $2M in a new facility to keep growing.
  • For a client losing $20,000 per month, we showed that under their current model they literally could not break even. They had misidentified their best customer avatar, which destroyed margins and marketing performance. We restructured their offer around the right avatar so growth could actually become profitable.
  • In one of my portfolio companies, we scaled from $0 to $304,111.57/month in revenue, fully bootstrapped. From December 2024 to December 2025, profit went from $8,610.54 (7.5% net margin) to $89,293.81 + salary (29.36% net) with headcount only going from 4 to 6 employees. That was a 10X increase in profit in 12 months, and I still took about three weeks off that month.

I use the same lens on every 2X Profit Audit: clear numbers, simple levers, no fluff. If I can’t show you a believable path to at least 2x your profit, I’ll tell you straight. My job isn’t to pump you up, it’s to make your profit math work in real life.

Apply for your 2X Profit Audit

Your next 3 steps (Scroll down to apply)

1. Apply for a 2X Profit Audit

2. Attend your 2X Profit Audit

3. Decide if you want help implementing

We only run up to 5 audits per week so our CEO can lead them personally. Apply below and we’ll let you know within 1 business day if this makes sense for your business.